Sep 27 2012
By Nick Goode, Head Of Sage One
A colleague and good friend of mine, who runs a large customer services operation, often says ?our customers don?t buy products, they buy peace of mind and time back?. From customers I hear all the time that admin, bookkeeping, finances, payroll are a necessary pain.
Sometimes I wonder why I am in the world of cloud accounting and payroll! A different way of thinking about this is that if we do a great job of providing online services that all start-ups and small businesses need, and make these as easy, affordable and secure as possible, then we are actually giving peace of mind and time back.
Our customer services teams know well that there can be a surge of calls between 6 and 9pm. Why? Because many sole traders and very small businesses get home and do their admin. Running a business sounds like a dream to many but the juggling required is not for the work shy. We?d rather those business owners put their feet up, go to the gym, play with their kids, than do their admin in their leisure time. If you knew you could invoice your clients during the day, input expenses and customer information on the go, you?d get time back.
One of our accountants in the UK explains time back really well in his video on Sage One. Cloud technology is not just ?online?, it?s connected: your business data connected to your accountant so that he or she can amend, advise, update your accounts whenever they want.
Payroll can be a monthly and annual chore with month and year end tying you to your desk. Not any more. We challenge you to pay your staff in under five minutes from your sofa with Sage One Payroll. All the paperwork is stored online and you can use your iPad or whatever device you choose from wherever you are.
Social media, online email and phone apps have raised the bar on usability and this spills over into business apps too. You?re on your own, you need this to work, it has to be intuitive. Time and peace of mind, again.
Finally, security. What gives you more peace of mind, your own computer or someone else?s? Your own I imagine. But what if someone else has the latest security software, in the most scalable data centre, with ?failover? so that if one computer fails another picks up its data and processes? The irony in my opinion is that data in the cloud is more secure that at arm?s reach. Adjacent to security, availability, I?ve never accidently overwritten a document online, or lost my data altogether. Online your data is more secure and more available that it is at home? peace of mind.
Sage One, our cloud based accounts and payroll software.
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Source: http://www.sage.ie/blog/index.php/small-business-owners-time-sage/
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